From Digital Signage to interactive customer contact

Digital signage or narrowcasting is trending in the communications world. Digital displays are conquering the street scene, appearing in shops, businesses and government buildings. With first-generation digital screens, the focus was on informing – from the messenger to the receiver. Today, big data, sensor technologies and cloud applications are opening new opportunities. Interactive digital signage lets you serve consumers and visitors much more personally and spectacularly, with more sales and satisfied customers as the result. Are you getting the most out of digital signage?

Inform, seduce and entertain with your digital displays

Analogue communications are out, digital signage is in. Print information is static and repeats itself too quickly, so conventional posters are giving way to HD or even 4K images, interactive screens and real-time information. Digital signage is:

-Always up to date: you can show what you want by pressing a button, depending on the weather, the news or what you have in stock.

-Eye-catching: if a display shows something, your customers or visitors are bound to see it. Videos, images or information from a database or RSS-feed? There is nothing you can’t do. The colours leap out from the screen.

-Easy to use: you programme the screens beforehand, and operate them from your computer, tablet or smartphone, on location or via 4G or the Internet.

Until recently, it was mainly large companies which used digital signage; but recent developments and price erosion mean this technology is now available to small and medium-sized businesses as well.

The latest digital signage communicates with consumers

Digital signage technology has developed in leaps and bounds in recent years, and knows no boundaries now. Just think of consumers in shops, trying on digital clothes and checking if the right size is in stock themselves. Customers order their menus in a fast food restaurant and get a text message on their phone when their food is ready. Information screens show ads to match the profiles of the people walking past. The applications are endless, and you can use these interactive technologies to create a total experience for consumers.

Behind the screens in narrowcasting: which system fits best?

The transformation to interactive digital information screens also impacts the new generation of players which are needed to drive these screens, and they have to meet increasingly demanding requirements. Videos do best in full HD or even needle-sharp 4K resolution. You also want to be able to add words to screens and update them regularly. People must be able to use players interactively to order products or communicate with customer services.

Microtron helps you choose, and ensures you get the system in-house which meets your needs precisely. We can also put you in touch with our content and design partners to offer you and your customers a solution that fits your needs. So contact us soon for a no-obligation meeting.